Understanding the new eco consumers
Consumers are increasingly aware of the environmental significance of their purchasing decisions. In the case of the fashion industry, the new “eco-consumers” are the target of new business models that are transforming the sector.
From Omnichannel to Omnichallenging in the Fashion sector
Most Marketing strategies being developed by Fashion firms have three elements in common: placing the consumer front and centre, developing a commercial model in which the online channel is key, and providing the user with a personalised shopping experience.