The rise of Chief Customer Officers (CCO) in FMCG
FMCG is one of the most sensitive sectors to changes in consumer habits. The impact of changing consumer preferences is drawing a new market scenario, and the role of CCOs is to lead the direction of organizations towards a different model of relating with their customers.
How to Overcome the Challenge of Digital Transformation and Accelerate Growth
Businesses in fast-moving consumer goods need to stay ahead and remain competitive. However, the industry still faces challenges with digital transformation. A survey undertaken by PwC, CEO Viewpoint 2017: The Transformation of Retail, found that while digital transformation is viewed by many FMCG companies as critical, their strategy, planning, and implementation is much slower than […]