From Omnichannel to Omnichallenging in the Fashion sector
Most Marketing strategies being developed by Fashion firms have three elements in common: placing the consumer front and centre, developing a commercial model in which the online channel is key, and providing the user with a personalised shopping experience.
How to Overcome the Challenge of Digital Transformation and Accelerate Growth
Businesses in fast-moving consumer goods need to stay ahead and remain competitive. However, the industry still faces challenges with digital transformation. A survey undertaken by PwC, CEO Viewpoint 2017: The Transformation of Retail, found that while digital transformation is viewed by many FMCG companies as critical, their strategy, planning, and implementation is much slower than […]